- Continued improvement in gross margin, reaching 73% in 2009
- Sales growth acceleration impacted profitability, as expected
- Adoption of IFRS (International Financial Reporting Standards
- 2010 Outlook
Mobile marketing, social media integration and strategic campaign planning will encourage increased investment in email and online marketing during the next twelve months, according to Emailvision.
Emailvision continued its sales growth throughout 2009. For the full year, revenues increased by 35%, reaching €29.3 million (a year on year increase of 38% at constant exchange rates).
Emailvision, the global market and technology leader in software as a service (SaaS) for email marketing continues its international expansion with the opening of a new subsidiary in Italy. It also announces an ambitious recruitment plan for 2010, and its intention to transfer to the NYSE Euronext listing over the next few months.
Emailvision, recently recognised in the Deloitte European Fast 500 Ranking for the fifth consecutive year, is encouraging marketers not to shut up shop on Christmas Eve. Instead it is calling for marketers to take full advantage of the 'dead zone' between Christmas and New Year. Retailers are ramping up their online marketing activity as we enter the last few weeks before Christmas in an attempt to capitalise on the most profitable period of the year.
Emailvision has extended its use of Salesforce CRM to support its continued international development strategy. By using the Service Cloud and Sales Cloud, Emailvision can monitor real-time activities in its various subsidiaries and optimize its local sales operations.
The majority of Brits heading back to work after a summer break in the sun are returning to an inbox invaded with irrelevant emails, according to Emailvision.
Research by Europe's largest on-demand email marketing software provider reveals that almost 50% of workers regard over half of their holiday emails as irrelevant*.